Why Sales Transformation Relies on Marketing
In this article, I examine the symbiotic relationship between sales and marketing, highlighting why sales transformation is only complete with a corresponding transformation in marketing. Traditional sales models give way to consultative selling approaches in today’s digitally transformed buying processes. This shift emphasizes building relationships and providing tailored solutions rather than product-focused and transactional interactions. […]
Does your marketing strategy include five essential components?
Having a well-documented marketing strategy is paramount for success. It serves as a roadmap, guiding your company towards achieving its goals and staying ahead of the competition. Here are five essential components of a winning B2B marketing strategy: