Blog

My blog about marketing & strategy

Why Sales Transformation Relies on Marketing

Jette Børsting Lundquist April 9, 2024

In this article, I examine the symbiotic relationship between sales and marketing, highlighting why sales transformation is only complete with a corresponding transformation in marketing.

Does your marketing strategy include five essential components?

Jette Børsting Lundquist February 22, 2024

Having a well-documented marketing strategy is paramount for success. It serves as a roadmap, guiding your company towards achieving its goals and staying ahead of the competition. Here are five essential components of a winning B2B marketing strategy: