Our Services

Don't just keep up – power ahead with PowerUP Marketing by your side.

Marketing strategy and project execution

PowerUP Marketing develops marketing strategies and executes projects for B2B companies looking to increase their marketing function and accelerate their business through well-executed programs.

We work with CEOs, sales and marketing leaders, and heads of business development and product managers.

Strategy & foundation

It’s all about positioning and understanding customer pain points. You are set up for success when you know what you are best at and how you help your customers overcome their challenges.

A strong strategy ties it together and provides an excellent platform for sales, digital teams, and customer services to deliver a best-in-class customer experience and stay relevant.

We should talk if you want to

Grow the top line with an efficient marketing strategy.
Develop a new brand or hone an existing one.
Ramp up on product marketing.
Initiate a buyer persona/buyer journey approach.
Promote benefits and USPs instead of features and functions.
Look into CRM and automation to improve sales-marketing efficiency.

Marketing strategy

Buyer enablement

Brand platform

Product Marketing

Go-to-Market

Planning & process

Organizational structure

Reporting

Sales-marketing alignment

Marketing automation

Process & technology

Making sure you get the most out of your resources: budget, people, and technology – is an ongoing effort of any marketing or sales leader. Transparency and prioritization are vital to showcasing the value of marketing efforts.

Planning processes, sales and marketing collaboration, and holistic thinking outside the marketing box will help the organization deliver better business results.

We should talk if you want to

Get a streamlined overview of ongoing activities.
Make sure that the team is working on priority tasks.
Develop processes/governance for more precise mandates.
Establish an annual marketing plan with measurable goals.
Be able to deliver efficient content and thought leadership.
Implement a lead management process.

Project execution

A good strategy is not enough; you must also make it happen. Marketing projects are getting more complicated, requiring specialist skills and close orchestration across teams and channels to be successful.

Project management is a necessary discipline and requires strategic insight, structure, and an agile approach to secure and fast delivery.

We should talk if you want to

Add more resources to drive critical projects.
Scale up on growth and lead generation marketing.
Deliver perfectly on a significant customer or partner event.
Make sure you launch a new product to the highest standards.
Enable your teams to run better marketing projects.
Develop your team’s capabilities to deliver on new projects.

Content marketing

Communications

Events & exhibitions

Product launch

Campaign execution

Does your marketing strategy include these five essential components?

Does your marketing strategy include these five essential components?
Having a well-documented marketing strategy is crucial for your business’s success. To create a winning B2B marketing strategy, there are five essential components you should focus on:

1. Defining your target market
2. Developing your value proposition
3. Mapping out the buyer’s journey
4. Choosing the proper channels
5. Setting objectives to measure success

Read blog-post

If your company needs any assistance reviewing its marketing strategy, I am here to help. Learn more